With over a decade shaping one of the UK’s most distinctive hospitality brands, I bring a strategic yet creative approach to building concepts that connect.

Most recently as Brand Director at The Alchemist, I led the evolution of the brand as it grew from a small collection of cocktail bars to a national name. I oversaw brand strategy, creative direction, marketing, PR and digital, defining a bold identity that balanced premium positioning with a sense of playfulness and theatre.

From national campaigns and menu launches to partnerships, content and storytelling, my focus was always on creating meaningful brand experiences that inspire loyalty and drive growth.

Now, through my consultancy, I collaborate with hospitality and lifestyle brands to define their brand, elevate their identity and bring ideas to life through strategy, creativity and connection.