With over a decade shaping one of the UK’s most distinctive hospitality brands, I bring a strategic, creative and commercially-focused approach to building brands that connect with modern audiences.

As Brand Director at The Alchemist, I led the evolution of the business from a small collection of cocktail bars to a nationally recognised hospitality brand. I oversaw brand strategy, creative direction, marketing, PR and digital defining an identity that balanced premium positioning with storytelling, playfulness and theatre.

Across national campaigns, menu launches, partnerships, digital strategy and content creation, my focus was on delivering brand experiences that built loyalty, deepened connection and supported long-term growth.

Today, as a UK-based brand and marketing consultant, I work with hospitality, lifestyle and food & drink brands to define their positioning, elevate their identity and bring ideas to life through strategic thinking, creative direction and hands-on consultancy.